a leading German car manufacturer has announced Arvind Saxena as the managing director of Volkswagen Passenger Cars in India.
Saxena, former director, sales & marketing at Hyundai India, will now be heading the Volkswagen brand with responsibility of sales, after sales & marketing, said the statement issued by the company on Wednesday.
ET had exclusively reported in July that Saxena was looking at growth options with leading automotive companies in the country including Volkswagen India.
Gerry Dorizas, president & MD, Volkswagen Group Sales India Private Limited said, “”We are confident that his (Saxena’s) extensive experience in the Indian automotive sector will contribute towards the growth of the Brand.””
With the appointment of Saxena, Volkswagen has created a new position of managing director in the company. He will manage the function of Neeraj Garg, who was member of board, director – passenger cars, Volkswagen Group Sales India Private Limited.
With over 3 decades of experience in the automotive industry, Saxena has worked for various automobile majors like Bajaj Auto, Maruti Suzuki, Fiat India and Hyundai India. He has assumed various roles right from area manager, regional marketing manager, general manager, dealer development, chief general manager sales, VP sales & marketing to director & member of Board at Hyundai India, when he made this move.
This appointment is part of the major churn in the automotive industry. Just last week, Tata Motors appointed Karl Slym as the managing director of the company.Ford India has appointed Vinay Piparsania as the new executive director, marketing, sales and service, who is likely to take charge from 1 stof September from Nigel Wark.
And Nissan’s marketing arm Hover Automotive recently recalled Nitish Tipnis to lead sales and marketing role, taking charge from Dinesh Jain. Hyundai India will now be on the look out to replace Arvind Saxena’s position.